SUBtember on Twitch: What It Means for Streamers in 2025

SUBtember 2025 is here! Discounted subs, bonus gifts, full payouts for streamers. Here’s how to maximize Twitch’s biggest promo!

SUBtember on Twitch: What It Means for Streamers in 2025

What is Subtember?

Every September, Twitch throws a huge party for subscriptions—aka SUBtember. It’s the one time of year when viewers get discounted subs, and streamers get a shot at serious growth.

In 2025, SUBtember runs August 29 at 10 AM PT through October 1 at 10 AM PT. The best part? Streamers still get their full payout. Twitch covers the discount difference, so you don’t lose a dime. Twitch

The Discounts This Year

Here’s what’s on the table for SUBtember 2025:

  • 25% off new 1-month subs
  • 25% off new 3-month subs
  • 30% off new 6-month subs

Applies to:

  • ✔️ New recurring subs
  • ✔️ Conversions (Prime → Paid, Gift → Paid)
  • ✔️ Upgrades (Tier 1 → Tier 2/3)
  • ✔️ Multi-month upgrades

Does not apply to:

  • ❌ Unconverted Prime or Gift subs 
  • ❌ Renewals of existing recurring subs
  • ❌ Subs canceled and re-subbed during the promo
  • ❌ Turbo subscriptions

👉 And for the first time, the discounts apply on both web and mobile.

The Big Finale: Bonus Gift Subs

From September 26 – October 1, Twitch is running a Bonus Gift Subs push. For every 5 community gift subs purchased, Twitch adds +1 bonus gift sub in the same tier.

If your community loves sub trains, this is your week to lean in.

New Perks and Extras

  • Treasure Trains start cheaper: The 35% discount on gift sub bundles now kicks in at Level 2 instead of Level 5.
  • Exclusive SUBtember badge: Anyone who subs, gifts, or uses Bits during SUBtember unlocks the 2025 SUBtember chat badge.
  • Sponsor: This year’s event is partnered with VALORANT.

How to Maximize SUBtember

1. Build Sub Goals That Pop

Give your community something to aim for:

  • 25 subs = Community Game Night
  • 50 subs = IRL stream
  • 100 subs = Cosplay or charity event

2. Push Multi-Month Subs

Remind viewers that 3- and 6-month subs are discounted too. That means long-term support for you and better value for them.

Idea: shout out long-term subs with custom stickers or on-stream recognition.

3. Save the Finale for Gift Sub Hype

That last week is prime time for your gift sub whales. Let your community know: “Buy 5, Twitch adds 1 for free.”
Set a countdown overlay or chat bot reminder so no one forgets.

4. Make It Interactive

SUBtember is more fun when chat feels directly involved.

  • Turn subscriber milestones into clip-worthy moments for TikTok/Shorts. 
  • Create special sub-only stickers packs in Stream Stickers.

Quick FAQ (2025 Version)

Do existing subs get the discount?
No, only new or upgraded subs.

Do creators earn less?
Nope—you get the full payout. Twitch covers the discount.

Do mobile subs count?
Yes, discounts work on web and mobile this year.

When is the finale?
September 26 – October 1, with the Bonus Gift Subs offer.

Final Thoughts

SUBtember is one of the easiest ways to grow your channel—viewers get a deal, you get full pay, and the hype is already built in.

Plan your goals, promote early, and make your subs feel special. And if you really want to stand out? Use Stream Stickers to turn every sub into an interactive, on-screen celebration your viewers won’t forget.

👉 Get ready: SUBtember 2025 runs August 29 – October 1.